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Results
from a Public Opinion Poll show that people have a more positive
image of their company when it supports United Way. A majority
of people (59%) indicate that their company’s support of United
Way makes them feel good about their company. In essence, a
company’s partnership with United Way is beneficial for the
company. In addition, research also shows that there
are other benefits for a corporate partnership with United Way.
First, people are more likely to work for a company that supports
community impact efforts, as is at the heart of United Way’s
mission. Second, people are more inclined to shop in a store
that supports community impact work such as United Way. And
finally, people are more inclined to invest in a company that
supports community impact efforts.
(United Way of America, News You Can Use, 2005)

What are the benefits to running a United Way workplace campaign?
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Meaningful way
to energize a team,
build company morale, and share a sense of contribution to
community.
•
It offers professional development as campaign team members learn
project management, leadership, and organizational skills.
•
It increases employees’ community awareness as they learn about
critical issues facing our community.
•
By allowing your employees to pay their pledges through
payroll deduction, you empower them with the ability to help
dozens of agencies and impact thousands of lives for only a
handful of dollars a week.
•
It provides recognition opportunities for the organization and
employees. United Way’s Campaign Awards recognize the exceptional
commitment, leadership, and creativity shown through participation
in the annual campaign.
What’s involved in a United Way workplace campaign?
Company Commitment
• Commit to an employee campaign
• Allow employee giving through payroll deduction
• Consider a corporate gift
CEO/Manager Commitment
• Appoint an employee(s) to serve as the campaign
coordinator
and have them attend the internal coordinator training party
• Visibly support the campaign
YES!
We want to support our community and improve people's lives in the
Bemidji community by running a United Way workplace campaign.
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